Capture —their attention
With attention span shorter than a goldfish, it’s a must that your website capture visitors’ interest in the first few seconds.
Identify —their needs
To identify needs, you must both listen and ask the right questions. After identifying needs, always check for additional or related needs.
Provide —a solution
What do visitors actually see (and click on) when they come to your website? What tasks do visitors hope to accomplish while on your website?
Convert —the visitors
Understanding what signifies success to a website visitor is linked directly to what visitors want from your website.