Brand is the promise, the big idea, the expectations that reside in each customer’s mind about a product, service or company.
One Brand. Four Principles.
Others align with your driving force.
Manifest everything your business does.
Oversimplify why your brand matters.
Be memorable on all platforms.
Branding creates emotional connections
Your purpose, personality, and proposition.
If people believe they share values with a company, they will stay loyal to the brand.
An identity is more than a logo. It is the emotions that consumers feel when they interact with your business. It is your company's personality and the promise that you give to your customers.
Taglines are important because they help business convey what they are trying to solve for their customers.
Position your brand in your industry and tell people who you are and what you stand for, rather than what you do.
Design is not just what it looks like and feels like. Design is how it works. Great branding is versatile across all platforms. From business cards to email marketing and product packaging.